Corporate Culture: The Key to Attracting and Retaining Quality Workers

Regardless of size, type, or industry, companies today are faced with many of the same challenges. Chief among these is the ongoing pursuit to attract and keep quality employees. Competition for talent is fierce. So why are certain employers more successful at finding and retaining valued members of their staff than others?

The Lure of Money

Wages and benefits are certainly a part of the equation. But while money may attract workers it’s no guarantee that they will stay for the long haul. In fact, this Glassdoor survey, shows that employees are increasingly placing a premium on job satisfaction above compensation. In the survey, 56% of respondents said that a good workplace culture was more important than salary.

The Impact of Culture

Every organization, club, business, team, or group has a dynamic. A culture. Often difficult to describe yet easily recognized, corporate culture cannot be masked or misrepresented.

How important is culture? In the Glassdoor survey, 73% of said they would not apply to a company unless its values align with their own personal values. Perhaps this explains why many are finding it harder to retain quality members of their staff.

Creating a Culture

Culture starts at the top. And if not firmly embedded and clearly demonstrated it can easily shift over time, especially as the company grows. For this reason, culture should be continually considered, evaluated, and reinforced.

A challenge faced by small business owners or managers is to resist the urge to micromanage. Rather than trusting their employees and the hiring process, many tend to hang on to every project detail.

PNDE Manager and Co-Founder, Mark Koehler explained that early in his career, he too had to learn that this overly hands-on approach stifles innovation, growth, and ultimately limits the company’s success.

“While it’s understandable for business owners or managers to be protective of the brand, there comes a point where you have to trust the culture you’ve instilled in the company,” he said. “Our goal when starting PNDE was to hire good people, empower them to do the job for which they were hired and ultimately represent the company and its values to our customers.”

Koehler also says that employees, especially those with a wealth of experience, are often an untapped gold mine. Management must be willing to listen.  At PNDE, everyone’s opinions are welcomed and in fact encouraged. Together we will make the best decisions for the company’s future.

“Employees offer a fresh perspective and can provide often candid feedback needed to move the company in the best direction. The truth is, if we’re all thinking the same thing, then somebody’s not thinking. Companies don’t grow without continually looking for better ways to do things.”

The company’s Manager of Operations, Tiffani Ivins, points out that while culture starts at the top, it is best demonstrated at the employee level.

“Our biggest investment and strength are our people,” she said. “We are not just an NDE testing business, we are also a people business. And we make a real effort to instill the values of teamwork, responsibility, and accountability.”

Culture Pays

Let’s face it, all companies represent themselves in the best light to their customers and prospects. But the company’s true culture is demonstrated internally – by the value it places on team members.

Small companies, like PNDE, understand the importance for employees to feel engaged, valued, and to thrive. And when employees and companies are truly invested in one another, the possibilities are limitless.